Blue Cross and Blue Shield 90th Anniversary
Blue Cross and Blue Shield of Texas - traces roots to world’s first hospital insurance at Baylor Hospital in Dallas. Plan Administrator Justin Ford Kimball would eventually be called the “father of Blue Cross.”
Viennese artist Joseph Binder is commissioned to paint poster with blue cross, which soon becomes unifying symbol among emerging Blue Cross Plans.
Blue Shield symbol is created - combining serpent with U.S. Army Medical Corps insignia. Texas Blue Cross Plan incorporates as Group Hospital Services.
The American Hospital Association officially recognizes Baylor Hospital as the birthplace of the national Blue Cross movement.
Inter-Plan Service Benefit Bank (forerunner of BlueCard®) is created to coordinate coverage for members hospitalized away from home.
Nearly 70% of population is insured up from less than 10% in 1940. Blue Cross has 1 million members in Texas.
Texas Plan buys its first computer to support its involvement in Old Age Assistance program, a precursor to Medicare.
The Medicare bill is signed into law creating Medicare and Medicaid programs, which would have been difficult without Blue Cross and Blue Shield framework.
Company wins bid to cover Texas state employees under a uniform program of life, accident and health insurance. Austin Claims Service Center established to serve this account.
Blue Cross and Blue Shield Association forms when the two separate associations merge.
Caring for Children Foundation establishes to serve the medical needs of uninsured children across the state.
BlueCard program launches enabling members traveling or living in another Plan’s service area to receive the same health care service benefits of their home Plan.
Health Care Service Corporation is created with the merger of Blue Cross and Blue Shield Plans in Texas and Illinois.
Company initiates outcomes-based reimbursement contracts with hospitals and physicians to improve the quality of care.
Worldwide medical coverage launches through GeoBlue Expat® for employees in U.S.-based companies working abroad.
Affordable Care Act implementation begins. New headquarters opens in Richardson.
Healthy Kids, Healthy Families® initiative launches to improve health and wellness through community investments.
BCBSTX is only major insurer to fully participate on ACA’s retail exchanges in first year. Texas Plan launches first accountable care organization with Texas Health Resources.
Texas Medical Association and BCBSTX partner to form TMA PracticeEdge, a separate company helping independent physicians provide cost-effective patient care.
C1 Innovation Lab® opens to meet employers’ increasing needs.
1 million members are enrolled under value-based care arrangements. Affordability CuresSM launches a $1.5 billion endeavor to reduce costs and insure more Americans.
90 years and counting health care keeps evolving... and so will we.
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